Just in case you didn’t realise, it’s Valentines Day today.

This would explain the overload of red, chocolate, hearts, cupids, and other lovey dovey stuff. I’m single, so Sunday will just be Sunday. Instead of a romantic picnic under the stars, I’ll be reading a boring novel and preparing my dissertation. VERY exciting…Not.

Dear store owners, STOP SHOVING HOLIDAYS DOWN MY THROAT!

They used to build up to Christmas from around November time. We’d start getting excited over Coca Cola adverts and decorations. After Xmas ended, we’d get a short break before Valentines, then a long break before Easter and the bunny invasion, and then months of nothing but normality. Eventually it’d be Christmas again.

But now…

They start pushing Xmas in August/Sept. It doesn’t make any sense whatsoever, but they obviously reel people in or they wouldn’t do it. While it’s still hot and sunny, some are apparently thinking of cold winter nights playing in the snow. When Xmas goes, Valentines Day jumps in before you know it. Now the trees are gone, it’s hearts and lingerie instead. The moment Valentines passes- actually, I’ve seen some Easter eggs on the shelves- Easter bombards us with chocolate eggs, rabbits, and a few mentions of Jesus Christ, just for the sake of it.

Why’re they doing this to us?

You know how some women get with a man they know is bad news. He has kids with half the community, relies on benefits instead of getting a job, wants his girlfriends to cook, clean and wipe his backside because he says so, and has no aspirations in life besides watching TV and surfing the internet.

He still attracts women…Why? Because there is always a stupid woman willing to believe that she will be different from the rest. She will change him.

Now these ignorance is spreading beyond relationships and into music.

Last year, Amerie fans went into a panic. Their favourite singer had signed with Def Jam, a record label known for projecting Rihanna into stardom at the expense of other artists. Amerie said things were control. The music was being released under her sub-division of the label, they had chosen the singles already and videos were on the horizon. This was a definite step-up from a few years ago when her album Because I Love It was not released at all in America.

Then it went downhill. Her TV promotion was few and far between, her digital release was messed up, she ended up funding the rest of the videos herself, and the album sales have been poor. Meanwhile Rihanna’s schedule continued on without a hitch, and she got a ‘buzz single’ video just for the sake of it.

Now this horrible process may happen all over again with an up and coming starlet Tiffany Evans. The ‘problem’…her manager is Matthew Knowles.

Matthew is known for launching Destiny’s Child and Beyonce into superstardom, but what about his other major success stories? Zilch. Kelly Rowland, Michelle Williams, Sunshine Anderson, and others have been left on the wayside whilst Beyonce builds her empire. Last year, Kelly left Knowles’ management and her solo career went further in 12 months than it had in 7 years with Matthew. With him she’d get a few performances, but in 2009 she cameoed in a video, her vocals featured on two international hits, Be Gentle and When Love Takes Over, did many fashion spreads, and worked with the top producers  and songwriters Matthew had never brought her.

Will Tiffany change him? What makes her think that Matthew will treat her like his  own daughters? After one flop, she can’t afford another one. For her career’s sake, I hope Matthew Knowles has changed.